Episode 2: How to Grow Your Business in Turbulent Times

Published on
Aug 13, 2024
Written by
Teilur, Inc.
EDITED by
Teilur, Inc.
Read time
2 Minutes
Category
Podcast Episodes

In this episode of "The Recruiting AI," we explore strategies for navigating business growth during turbulent and challenging times. Our guest, Elizabeth Hague, brings extensive experience as a full-stack marketing executive to the table. With fifteen years of expertise in driving growth for pre-IPO and post-IPO companies, Elizabeth is a recognized thought leader in brand and content marketing. She's also a published author and collegiate speaker at Georgia State University, known for her pro-bono mentorship of local women in business.

Key Topics Covered:

  1. Business Growth in Turbulent Times: Elizabeth shares the formula for success and how small businesses in the A and B series can overcome sales stagnation.
  2. The Winning Formula: Marketing + Recruiting + AI: Discover how combining these three elements can be a game-changer for businesses, particularly those in the A and B series stages.
  3. Overcoming Sales and Marketing Challenges: What should you do if your marketing and sales team's targets are stuck? Elizabeth offers practical advice on getting your team back on track.
  4. Hiring the Right Team: The importance of having the right people on your team cannot be overstated. Learn how to make smarter hiring decisions to support your business goals.
  5. Building Brand Trust: "People only buy what they trust," says Elizabeth. In uncertain times, building brand trust is crucial. This section explores strategies to strengthen your brand's reputation.
  6. Managing Talent Churn: Talent churn can be costly. Elizabeth discusses strategies to retain top talent and create a stable, engaged workforce.

Key Quotes from Elizabeth Hague:

  • "My advice for CEOs, Founders, and marketing leaders is: Make sure your marketing and sales team are aligned, and focusing on customer experience."
  • "In turbulent times, people buy what they trust. Working on brand awareness is key for business success, especially in A and B series."

Listen to the Full Episode

To delve deeper into these topics and more, listen to the full episode on Spotify or watch the full podcast video on YouTube.

Who Should Listen?

This episode is a must-listen for startup founders, CEOs, and marketing leaders in small businesses, particularly those in the A and B series. Elizabeth Hague's insights will provide valuable strategies and practical advice to help you navigate challenging times and continue to grow your business.

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At Teilur, Inc, we are committed to accuracy and fairness in all our content. Our discussions and comparisons, particularly those concerning other businesses in the recruitment industry, are grounded in the best interpretations made by our dedicated staff, based on publicly available information. We hold a deep respect for the unique qualities of each organization within our field and strive to offer valuable insights rooted in our core beliefs about the recruitment industry's workings. If you encounter any factual inaccuracies in our content, we encourage you to reach out to us at content-research@teilurtalent.com with the specific URL in question. Your feedback is invaluable, and we are committed to reviewing and addressing your concerns.

Got questions? We've got answers.

1

How is Teilur Talent different from other tech recruiting companies in LATAM?

At Teilur Talent, we take a mission-focused approach to recruiting, ensuring that our candidates are aligned with your company's vision and goals. Unlike other tech recruiting companies in LATAM, who may focus solely on technical skills, we prioritize the cultural fit and dedication of our team members to your company. For this reason, we do not support project contractor or freelancer roles. Instead, we focus on fully devoted team members who will help you achieve long-term success. If you are looking for freelancers to complete one-off projects, you probably are better off going to companies like fiver.com, toptal.com or upwork.com.

2

How does Teilur Talent attract and retain the best talent compared to other companies?

At Teilur Talent, we offer our candidates competitive salaries that are 2x to 3x higher than what tech companies would pay locally. This allows us to attract top talent and retain highly motivated and loyal team members. Additionally, we focus on finding candidates whose values align with the purpose, visoin, and mission of our clients. This approach ensures that our engineers and tech talent are not just coding and completing task—rather, they become part of a greater purpose, which gives them meaning and helps us attract and retain the best talent.

3

What are the typical tech roles that Teilur Talent recruits for?

At Teilur Talent, we specialize in recruiting for a wide range of tech roles that are typically in high demand. These include positions such as DevOps engineers, QA analysts and engineers, back-end and front-end developers, data scientists, product managers, business developers, and technical sales positions. Essentially, we recruit for most roles that are needed in B2B and B2C tech-focused businesses.

4

What are Teilur Talent's fees and pricing structure?

At Teilur Talent, we believe in transparency. We charge a flat rate fee of 20% of what the client pays. This way, our clients know exactly what they are paying for and how much the candidate gets. As an example: If a client hires a software engineer for $60,000 per year ($5,000 per month), Teilur's monthly fee would be $1,000 (20% of $5,000). We don't believe in hidden fees or unwanted surprises, so we disclose all costs upfront to both candidates hired and companies. When exploring other alternatives, make sure they are transparent about their pricing. We believe this is paramount for the benefit of all parties involved in this new era of remote work.

5

What is the candidate screening process at Teilur Talent, and how do you ensure a good fit for my company?

At Teilur Talent, we take candidate screening very seriously. We use a multi-layered approach to find the best candidates for our clients, starting with screening thousands of candidates from our internal and proprietary networks. We leverage AI technology to assess whether a candidate matches the technical skills required for a given job opening. We also perform additional personal evaluations to ensure that the candidate has the soft skills, culture fit, and English language skills required to excel in their new role. Our rigorous screening process ensures that only the best candidates make it through to our clients, saving them time and helping them find the best talent for their teams.